***WHAT'S NEW???

Gentle gut support for sensitive pets, with over 3,000 probiotic strains.Whether your pet is bouncing back from antibiotics, has a sensitive system, or you just can’t get your hands on raw milk, this shelf-stable goat milk powder brings all...

Powerful probiotic for gut health, digestion, and yeast balance in cats and dogs. Give your pet a gentle, effective boost with this kombucha-based probiotic topper—crafted to support digestion, metabolism, and microbial balance in dogs and...

A soil-based probiotic derived from organic dark leafy greens, crafted to reconnect pets with nature’s microbial blueprint. This broad-spectrum, plant-based probiotic delivers a rich diversity of beneficial bacteria from natural soil microbes to...

Indulge your cat with our premium freeze-dried raw Duck Soft Nibs, featuring 99% raw duck, organs, and bone. These savory morsels can be served as a complete meal or mixed into your cat's bowl for an exotic protein boost. The aromatic duck flavor...

Limited Ingredient NO Grain, Glycerine, or Peas NO Artificial Flavours or Preservatives Free Range Grass Fed Lamb Low Calorie, Ideal for Training FirstMate’s Limited Ingredient Beef & Blueberries Treats are designed to be a meat based...

Supports normal histamine levels & immune health. Key Ingredients: COLOSTRUM enhances immune response and supports immune system function. BROMELAIN helps maintain normal histamine levels and support healthy skin...

Giving your pets a salmon oil supplement in their food is a great way to ensure a healthy immune system. Fatty acids found in our salmon oil have anti-inflammatory properties and can benefit your pet’s coat and skin.  Rest assured, Life Line...