***WHAT'S NEW???

Powerhouse nutrients for your pet, as nature intended. Made with 100% humanely raised and harvested liver - clean and simple. Rich in protein and healthy source of antioxidants for dogs & cats.  Choose from beef, duck, chicken, lamb or pork...

Meet BetterBone MEDIUM: The Perfect CHEW TOY for Everyday Chewers! BetterBone MEDIUM is the ideal natural chew toy for dogs who enjoy a solid chew, and something a bit easier on teeth and gums, but don’t need the ultra-toughness of our HARD...

Why Choose BetterBone HARD? SUPER DURABLE (similar durability to antlers) ALL-NATURAL, Food-Grade Ingredients(sourced from the European food industry) No nylon, no rawhide, no GMOs Free from artificial colors, flavors, and harmful...

The Story of the Serengeti   Nature inherently designed cats to thrive on diets abundant in animal proteins. Serengeti® has all the essential requisites to meet the nutritional requirements that cats have evolved over thousands...

The Story of Wild & Natural   This diet is most often fed to harder-working canines such as military & police dogs, working & herding dogs, service dogs, wolves, and wolf hybrids, a formulation that is the preferred...

HIGH IN CHONDROITIN:Home Range Pork Stick treats are 100% digestible and contain protein, a great source of Chondroitin (which supports healthy joint function). with higher levels of fat than similar beef products. INGREDIENTS:100% Pure...

Ingredients: Beef Bone, Beef Marrow   Have fun with serious nutrition, creating the ultimate bowl with Tucker’s Boost Cubes, adding key nutrients to your pet’s favorite meal or snack! Guaranteed Analysis Crude Protein (Min):...

Single Meat Protein Cage Free Duck – Sourced From France Pumpkin for Digestive Benefits   FirstMate proudly sources Cage-Free Duck from France. Duck, as a novel protein, combined with pumpkin for its digestive benefits, can help to...

  Grain & Pea Free Single Meat Protein Limited Ingredient Formula   Our Chicken with Blueberries uses free run, cage-free chicken as a single meat protein with a high inclusion of blueberries for their antioxidant benefits. This...

Limited Ingredient NO Grain, Glycerine, or Peas NO Artificial Flavours or Preservatives Free Range Grass Fed Lamb Low Calorie, Ideal for Training FirstMate’s Limited Ingredient Beef & Blueberries Treats are designed to be a meat based...

Single Meat Protein Grain & Pea Free Low Carb Blueberries added for Urinary Health Our Chicken with Blueberries uses free run, cage-free chicken as a single meat protein with a high inclusion of blueberries for their antioxidant benefits...

Single Meat Protein Grain & Pea Free Low Carb Blueberries added for Urinary Health Our Chicken with Blueberries uses free run, cage-free chicken as a single meat protein with a high inclusion of blueberries for their antioxidant benefits...